Seo & internet terms glossaryCost Per ClickCost per click. This is a frequent term used in PPC terminology. It refers to the cost associated with each click. CPCLook for Cost Per Click CrawlerThis term is practically synonymous with spider. Inbound linkIncoming link to your website outside of your website. Link PopularityLink popularity is the measure of inbound links who goes on to your website. KeywordA word used to perform a search on search engines. Keyword densitykeywords as a percentage of indexable text words. MarkupMarkup is the assignment of an information type to content. How content is marked-up defines what ‘sort of thing’ it is, and may also affect how it looks―its presentation. Outbound linkOutside link from your website to another website. Pay Per ClickA type of online advertisement, where the advertiser pays the publisher each time a visitor clicks on an advertisement. It is also associated with Cost Per Click (CPC). PPCLook for Pay Per Click. PRlook for Page Rank. PSAA public service announcement (PSA) is an announcement serving the public interest and run by a web site at no charge when no other paying advertisements are available. For example, a health agency of the US government may run an anti drug message. Page Rank™Devised by Google, it measures not only how many links point to a website, but the "quality" of the sites providing the links. RobotThis term is practically synonymous with spider. Search engineA program that indexes documents, then attempts to match documents relevant to a user's search requests. Search engine optimizationThe process of choosing targeted and relevant keywords in order to have a good ranking over the search engines. SEOLook for search engine optimization. SERP'sSearch engines results pages. Server Sides IncludesSSI scripts are embedded into web pages and are usually used to include external files inside of a page or show date information. The script is executed before the page is delivered to the client. Web pages with SSI scripts usually have the extension .shtml. Spaminappropriate commercial message of extremely low value. SpammerAn addict of spamming. SpiderA spider is a program run by a search engine to build a summary of a website’s content (content index). It creates a text-based summary of content and an address (Url) for each webpage. When a user searches, the keyword(s) they enter are compared with the available website content indexes. Due to the large number of webpages indexed, direct text-only-matching is rare, rather search engines use sophisticated logics (algorithms) to rank potential matches. For example, the underlying information hierarchy of a webpage (semantic markup) may be factored into the ranking a webpage is assigned. SSILook for Server Sides Includes TLDLook for Top Level Domain. Top Level DomainTLDs are the names at the top of the DNS naming hierarchy. They appear in domain names as the string of letters following the last (rightmost) ".", such as "net" in "www.example.net". The administrator for a TLD controls what second-level names are recognized in that TLD. The administrators of the "root domain" or "root zone" control what TLDs are recognized by the DNS. Commonly used TLDs include .com, .net, .edu, .jp, .de, etc.... URLLocation of a resource on the internet. |
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